The Value of Data lies in what we do with it

An annual analysis that provides a comprehensive and detailed view of advertising investment in Spain, breaking down estimated real investment by media, platforms, sectors, and advertisers. Based on InfoAdex’s extensive data monitoring, validation, and consolidated methodology, the study reflects the evolution of the advertising market and helps interpret its dynamics during the analyzed year.

An annual analysis that provides a comprehensive and detailed view of advertising investment in Spain, breaking down estimated real investment by media, platforms, sectors, and advertisers. Based on InfoAdex’s extensive data monitoring and validation and its consolidated methodology, the study reflects the evolution of the advertising market and helps interpret its dynamics during the year analyzed.

An annual analysis that provides a comprehensive and detailed view of advertising investment in Spain, breaking down estimated real investment by media, platforms, sectors, and advertisers. Based on InfoAdex’s extensive data monitoring, validation, and consolidated methodology, the study reflects the evolution of the advertising market and helps interpret its dynamics during the analyzed year.

An annual analysis that provides a comprehensive and detailed view of advertising investment in Spain, breaking down estimated real investment by media, platforms, sectors, and advertisers. Based on InfoAdex’s extensive data monitoring and validation and its consolidated methodology, the study reflects the evolution of the advertising market and helps interpret its dynamics during the year analyzed.

An annual analysis that provides a comprehensive overview of the media agency market in Spain, based on the advertising investment managed for advertisers and brands. Based on data verified and validated by the agencies themselves and on InfoAdex’s methodology, it enables understanding of the structure, scale, and evolution of advertising activity during the year analyzed.

An annual analysis that provides a comprehensive and detailed view of advertising investment in Spain, breaking down estimated real investment by media, platforms, sectors, and advertisers. Based on InfoAdex’s extensive data monitoring, validation, and consolidated methodology, the study reflects the evolution of the advertising market and helps interpret its dynamics during the analyzed year.

An annual analysis that provides a comprehensive and detailed view of advertising investment in Spain, breaking down estimated real investment by media, platforms, sectors, and advertisers. Based on InfoAdex’s extensive data monitoring and validation and its consolidated methodology, the study reflects the evolution of the advertising market and helps interpret its dynamics during the year analyzed.

An annual analysis that provides a comprehensive overview of the media agency market in Spain, based on the advertising investment managed for advertisers and brands. Based on data verified and validated by the agencies themselves and on InfoAdex’s methodology, it enables understanding of the structure, scale, and evolution of advertising activity during the year analyzed.

An annual analysis that provides a comprehensive and detailed view of advertising investment in Spain, breaking down estimated real investment by media, platforms, sectors, and advertisers. Based on InfoAdex’s extensive data monitoring, validation, and consolidated methodology, the study reflects the evolution of the advertising market and helps interpret its dynamics during the analyzed year.

An annual analysis that provides a comprehensive and detailed view of advertising investment in Spain, breaking down estimated real investment by media, platforms, sectors, and advertisers. Based on InfoAdex’s extensive data monitoring and validation and its consolidated methodology, the study reflects the evolution of the advertising market and helps interpret its dynamics during the year analyzed.

An annual analysis that provides a comprehensive and detailed view of advertising investment in Spain, breaking down estimated real investment by media, platforms, sectors, and advertisers. Based on InfoAdex’s extensive data monitoring, validation, and consolidated methodology, the study reflects the evolution of the advertising market and helps interpret its dynamics during the analyzed year.

An annual analysis that provides a comprehensive and detailed view of advertising investment in Spain, breaking down estimated real investment by media, platforms, sectors, and advertisers. Based on InfoAdex’s extensive data monitoring, validation, and consolidated methodology, the study reflects the evolution of the advertising market and helps interpret its dynamics during the analyzed year.

An annual analysis that provides a comprehensive and detailed view of advertising investment in Spain, breaking down estimated real investment by media, platforms, sectors, and advertisers. Based on InfoAdex’s extensive data monitoring, validation, and consolidated methodology, the study reflects the evolution of the advertising market and helps interpret its dynamics during the analyzed year.

An annual analysis that provides a comprehensive overview of the media agency market in Spain, based on the advertising investment managed for advertisers and brands. Based on data verified and validated by the agencies themselves and on InfoAdex’s methodology, it enables understanding of the structure, scale, and evolution of advertising activity during the year analyzed.

An annual analysis that provides a comprehensive overview of the media agency market in Spain, based on the advertising investment managed for advertisers and brands. Based on data verified and validated by the agencies themselves and on InfoAdex’s methodology, it enables understanding of the structure, scale, and evolution of advertising activity during the year analyzed.

An annual analysis that provides a comprehensive overview of the media agency market in Spain, based on the advertising investment managed for advertisers and brands. Based on data verified and validated by the agencies themselves and on InfoAdex’s methodology, it enables understanding of the structure, scale, and evolution of advertising activity during the year analyzed.

Análisis anual que ofrece una visión completa y detallada de la inversión publicitaria en España, desglosando la inversión real estimada por medios, soportes, sectores y anunciantes. Basado en el amplio control y validación de datos de InfoAdex y su metodología consolidada, este estudio refleja la evolución del mercado publicitario y ayuda a interpretar su dinámica durante el ejercicio analizado.

An annual analysis that provides a comprehensive and detailed view of advertising investment in Spain, breaking down estimated real investment by media, platforms, sectors, and advertisers. Based on InfoAdex’s extensive data monitoring and validation and its consolidated methodology, the study reflects the evolution of the advertising market and helps interpret its dynamics during the year analyzed.

An annual analysis that provides a comprehensive and detailed view of advertising investment in Spain, breaking down estimated real investment by media, platforms, sectors, and advertisers. Based on InfoAdex’s extensive data monitoring and validation and its consolidated methodology, the study reflects the evolution of the advertising market and helps interpret its dynamics during the year analyzed.

Official presentation of the InfoAdex 2026 Study, which compiles the main figures, trends, and key aspects of the advertising market's evolution. A visual summary of the most relevant data and lessons learned that help contextualize advertising investment and its behavior by media, sector, and advertiser.