InfoAdex Blogs
Explore our latest insights, news, and articles about the advertising industry.
Blog
Media digitalization is undeniable, and it is growing
In a year marked by a -2.6% decline in advertising investment and by uneven performance between measured and estimated media, the market once again finds itself at a turning point. Television maintain...
Marga OlleroMay 20, 2026
Blog
Outdoor Advertising: present at every step, relevant in every campaign
Outdoor media is going through a particularly promising moment, and it is not difficult to understand why. It has preserved its historical strengths intact: mass coverage, constant presence in the urb...
Amalia Hernández PucheApr 27, 2026
Blog
When “trends” stop being trends
Each year, the media and brand communications sector fills with headlines about the new trends that will shape the future of advertising. Reports, events, and articles repeat concepts such as omnichan...
Marga OlleroMar 10, 2026
